| George Pepperdine | |
| 1886-1962 |
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| "Just $5.00 And An Idea" | |
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George Pepperdine was born June 20, 1886. The Pepperdine family was of
English descent. George’s great-grandfather, Aquila Pepperdine came from
Yorkshire, England in 1779. He settled in upper New York State. He had
three sons, one of which was Robert, George’s grandfather. When Robert’s
family removed to Illinois in the 1850s, they settled in Montgomery
County. It was there that on April 9, 1853 that George’s father, John,
was born.
Mary Lain was born on a farm near Berea College, in Berea, Kentucky.
Mary had learned at a young age the struggles of life as her mother died
when she was twelve. This left her to learn quickly the responsibilities
involved in domestic life as she helped in the care of her father and
siblings. In 1878, Mary’s father, F.W. Lain, moved his children to
Montgomery County, Illinois because of difficulties on the land in
Kentucky. There she met John Pepperdine and the two fell in love.
Young John Pepperdine, like so many in his day, had a longing for the
West. His dream was to have some land staked out in the west, to marry
Mary, and move his new family to live there. So, in 1879 he started out
on his own. He reached Kansas, and found out about the availability of
some land near the town of Mound Valley in La Bette County. He purchased
80 acres and returned to Illinois to marry his true love. John and Mary
were married in 1880. Two years later a son, Fred, was born, and the
small family moved to Kansas. It was in June of 1886 that young Fred got
a little brother, and George was introduced to the world.
Living in the sparseness of southeast Kansas meant that social life was
minimal. Thus, when a religious revival was announced in the area, the
young family saw it as a wonderful opportunity. John’s religious
background was of the Episcopal Church, while Mary’s family had been
connected with the Baptists. The Church of Christ had been planted a few
miles away in the town of Parsons. And from that group a tent-meeting
was planned for the area around where the Pepperdine family lived. They
attended the meeting, hearing the message of the cross. They both were
immersed into Christ, along with a few of their neighbors. John and Mary
were faithful members of the Lord’s church all their lives. This was
George’s introduction to New Testament Christianity.
In 1891, the Pepperdine family enjoyed the blessing of a third son, Ben.
The following year they moved to another farm nearby, and closer to
where the boys could attend school, and where the church was stronger in
number.
As young George grew up on the farm he, like all other kids of the same
station, worked the farm. He had his share of chores and farm work. He
learned to milk the cows, and help in the fields. He and his brothers
picked watermelons, cantaloupes, pumpkins, and other produce from the
gardens. At a young age he displayed a sense of wanting to make and
invent things. He was often referred to as a boy who was, “as full of
ideas as a dog is full of fleas.”He made wind-mills and built a
home-made boat. When he was fifteen he hued out wood to fashion a gun, a
muzzle-loader. He attended the local Fairview Schoolhouse where he
received his education. He attended school between 1898 and 1903.
In 1903 John sold the farm and moved the family to Parson, Kansas where
Fred and George began furthering their education at Parson’s Business
College. After two years George graduated and took his first job with a
local gas company making six dollars a week. Later, in the year 1905,
the 19 year old was offered a job as a stenographer at Checotah,
Oklahoma. This job was for the Lafayette Brothers, who operated a
general store, grain elevator, and a cotton gin in the little town.
Within a short time he returned to Parsons, Kansas to take a job as a
book keeper for a plumbing company, making $40 per week. After a few
months he heard of stenographic and book keeping opportunities in Kansas
City. So, in 1906 he went to Kansas City, Missouri where he took a job
the Truitt & Company, a large Real Estate Firm on Ninth Street. He
worked with book keeping and collections, as the company had a good size
rental business. He made $10 per week, $5 of which went to paying for
board. He also located a congregation of the church of Christ and began
attending. As he missed his family intensely, it was not long before he
again decided to return to his home in Parsons.
In 1907 the family moved again to the country and farm life. George
tried his hand at raising chickens, but it ended in failure. Within a
few weeks he saw that the only way to make it would be to once again go
to Kansas City and seek work. He found a job at the Equitable Life
Assurance Society in Kansas City, Missouri. He was employed to do
stenographic work there, but the work was very busy and tedious. Not
long after, he found a job working in a Garage designed to sell and
service the new automobile industry that was beginning to catch on
throughout the nation. He had seen his first car only a couple of years
earlier, but the prospects of being a bookkeeper in a business office
sounded very suiting to him. With it, he made $12 per week.
At this point it should be noted that George had made with himself the
acquaintance of a fine young Christian woman whom he knew from back
home. Her name was Miss Lena Rose Baker from Mound Valley. Though they
had known each other through the years, their relationship had not ever
matured to the point that it had taken on over the last number of months
of his life. With the new job in Kansas City, George decided to ask Lena
to marry him. In a quiet ceremony with family and friends the young
couple married on October 17, 1907.
The newlyweds settled into a small apartment that very soon became
cramped. However, moving meant more outlay, which they did not have.
Very soon money became a real concern. George began thinking he needed
to look around for a better job. He enjoyed the automobile business, but
he needed resources for his family. He thought about opening a business,
but doing so called for capital, something he had little of. Over a short period he began noticing the advertisements that came to him in the mail from all over the nation, sales papers for clothing, machinery, farming implements, and many other things. It was then that the young entrepreneur came up with the idea of trying to supply automobile parts through mail order. At that time cars would leave the manufacturers with very little additions to the central working of the vehicles. Things like tops, wind shields, bumpers, speedometers, tail lamps, spare tires and jacks, etc. were extras. With his connections through the Garage he made contact with owners of parts houses with his plan. They committed themselves to sell him their parts discounted. He then went to a printer, to whom he explained what he was thinking. The printer was so excited that he said he would produce the advertisements on credit. So he worked up a sales paper with auto parts to be mailed. He went to the Post Office and with $5 he bought 500 one-cent stamps that he and Lena licked and placed on the advertisements. Within a short time he began to get requests for parts. They were sold on a cash basis. So, in March, 1909, in the city of Kansas City, Missouri, with a $5 investment, the twenty-three year old, started a company that before long came to be known as Western Auto Supply Company. In its hay-day there were stores in nearly every major city throughout the United States employing several thousand people. Within a few years of that investment a number of magazines ran an article about this young man entitled: How $5.00 And An Idea Became A Multi-Million Dollar Business.
Within one year, the mail-order business had sold over $12,000 in car
parts, and this was before Ford’s Model-T’s were numerous in the
country. By the end of the second year he had sold over $22,000 worth
through the mail. His sales in 1911 were $46,000. His first Auto Parts
Catalogue was produced for 1911, 1912, and the later year saw gross
sales exceed $67,000.
By 1914, the then Western Auto Supply Agency had a good sized store at
1426 Grand Avenue in Kansas City. Missouri. That year he produced a
catalogue called, “Ford’s Owner Supply Book,” in which he offered the
widest range of accessories available for the nationally successful Ford
Model-T. With this, sales sky-rocketed from $106,000 in 1913 to over
$229,000 the following year.
A temporary setback occurred in June of 1914. George suffered a
hemorrhage in his lungs. After testing it was determined that he had
tuberculosis. It was suggested to him that much good had been done for
sufferers of the disease in higher climates. So he and his family left
the business with reliable personnel and headed for Denver, Colorado.
For ten weeks doctors treated him with serums, to the point that he
could return to Kansas City. By the following winter, George knew that
the weather in Kansas City was too harsh for his disease. Plans were
made for a permanent departure for Colorado. In 1915, the first branch
store of Western Auto Supply Agency opened at 1564 Broadway in Denver,
Colorado. Sales continued to increase in both locations. Total sales for
that year were $270,000.
With his eyes looking ever westward toward California, he decided to
sell the Kansas City store. He sold controlling interest to Mr. Don A.
Davis, a man who had done printing for him in the past. With this he was
able to get some ready cash to make his move to the west.
In January, 1916 the family moved to San Diego, California. For a number
of weeks George settled into his new life in southern California. The
weather was better for him, but he still needed to take time to get
stronger in health.
One of the first things he noticed in San Diego was the lack of cars on
the road. With this he decided to go up and visit Los Angeles to see
what was happening there. The city was bigger, and the expansion of
business seemed to have better possibilities there. When arriving in
L.A. he walked down Main Street from 10th to 14th
Streets, which was the principle area where the car business was most
centered. George found an empty building that he rented for $75 per
month on the corner of 12th and Main Street. The store opened
March 16, 1916, his wife, Lena’s birthday. He had about $4000 in
inventory with which to begin. By the end of the year it had quadrupled.
By 1920, Western Auto Supply Company had over eleven stores spanning
from Los Angeles to Seattle, Washington, Phoenix, Arizona, and Dallas,
Texas. The Los Angeles store was boasting of over $700,000 in sales that
year, and the combined total for all the stores was over $2,000,000.
In 1923 a four story and basement corporate headquarters was built at
the corner of S. Grand Avenue and Eleventh Street in Los Angeles. The
grand opening took place on November 6th. The mayor of the city was in
attendance. It was grand day and time for the Pepperdine family and the
city of Los Angeles.
The 1920’s were good years for Western Auto Supply Company. By the time
of the Stock Market crash in 1929, George had over 170 stores in the
West and Midwest. As the business moved into the 30’s “belts were
tightened” and the period did not destroy the business as it did so many
others throughout the nation. However, those years did affect the
Pepperdine family in a personal way. George suffered a terrible loss on
January 18, 1930. His wife, Lena, had purchased two love birds while on
a trip to South America. Not long after her return, she went for a visit
to Hawaii to visit their daughter who was married and lived there at the
time. Not long after arriving, she got very sick and ultimately passed
away. It was determined that she had parrot fever, and that she had
gotten the sickness from handling the two little love birds. This was a
devastating blow to George and his family. She had been such a support
to him as a wife, and also as a business partner. She had been
personally involved in running the business for over ten years.
Another thing that happened during that time was that George discovered
something about himself and his blessing that he had not seen so clearly
before. God had blessed him with great wealth, and with it came a great
amount of responsibility. He began seeing that with these blessings that
had been poured out upon him it would be necessary to bless the lives of
others.
In 1939 George made a decision to sell his interests in Western Auto
Supply Company. A company out of Minneapolis, the Gamble-Skogmo Company
purchased George’s controlling shares, freeing him to retire, and serve
the needs of others. The company did continue to grow into the
nationwide chain later known simply as Western Auto.
George Pepperdine was a faithful Christian. He saw that his first and
great responsibility was to seek ways to further the cause of Christ
around the world. With it he also sought to utilize his blessing to
enhance his own spiritual growth and development. Yet his thought of
concern went beyond the borders of the kingdom as well. He helped young
boys in Los Angeles by building Y.M.C.A.’s and Boys Clubs. He financed
Boy Scout projects. In 1931 he established a foundation through which he
could channel his gifts and where income and earnings would be tax free.
Though he had no extra money at that point, he knew that in years to
come it would facilitate his abilities to help others in need.
In 1932 while involved in charity work, he was introduced to Helen
Louise Davis. She was at a social affair he was attending in a nearby
church. He learned that she was the daughter of a dentist, Dr. Harrison
L. Davis of Los Angeles. She was also very interested in welfare needs
of individuals in society. He knew that night that she was the woman for
him. Without her being aware of his personal interests, he helped her
get a position in the Protestant Welfare Association, a group of which
he took much interest. Her job was to do field work, visiting poor
families in need of relief.
As time when on Helen became more and more aware of George’s personal
interest in her. The fact that he was sixteen years older than her did
not seem to matter. At the age of 48 George married his 32 year old
bride on June 17, 1934, about four and one-half years after the death of
Lena. With the growth of business in the 1930’s, so grew the family.
Helen gave birth to their first child together, George II, who was born
November 29, 1936. Another son, Wendell, was born in 1941. Later still,
a daughter Marilyn, came along.
The growth of the family did not hold back the continued interest both
George and Helen had in the welfare of their community. In 1937 the
Pepperdines founded the Helen Louise Girls’ Home. This was for
non-delinquent girls whose homes had been broken up by separation,
divorce, or death of parents. Additionally, in 1939 the couple became
Board of Trustee members in the Casa Colina Convalescent Home for
Crippled Children.
It was during this period that George began to pray in earnest about a
way in which he might make to greatest kind of contribution to help the
needs of his community. His deep interest young people was something
still very important to him. The foundation he established received
constant requests for help. Many of the requests were being declined for
numerous reasons, and George was searching his heart, and his God to
find answers.
Early in 1937 a good friend by the name of Hugh M.
Tiner began approaching George concerning the possibility of
starting a Christian college. Tiner was a supervisor for high schools in
Los Angeles County at that time and active within churches of Christ. A
graduate of Abilene Christian University (then College), Hugh Tiner had
determined that the west coast was in desperate need of a Christian
College. So, he went to George Pepperdine for assistance. Interest for a
college was not something George had given much thought to over the
years. He had not received a college education himself. Though he saw
the advantages of a college education, he also had witnessed some
disadvantages. He had seen how young people raised in good homes had
gone off to college for a good education, only to fall into the hands of
liberally minded professors who did more damage than good.
Each time Tiner would approach Pepperdine about the subject they would
have good discussions. At the end of each discussion, George would say,
“I would like to think about it a little more, and pray about it a great
deal.” Discussion continued between the two dreamers. Finally it got to
the point that Tiner was receiving more questions than he could answer.
He suggested that contact be made with Dr.
Batsell Baxter. Brother Baxter had been president of Abilene
Christian University when Tiner was a student there. He had also served
as president of Lipscomb University (then
David Lipscomb College), in Nashville, Tennessee. If anyone could
answer George’s questions, Dr. Baxter was the man. Within a few weeks
Baxter willingly made the trip to California to discuss the potential
for a college. Upon his arrival in early February, the three met
together for an evening of discussion.
Initially, Baxter asked George what kind of school he wanted. George
smiled and said, “That’s the whole trouble, Dr. Baxter. I don’t know
exactly what I want. I know one or two things I don’t want—I don’t want
another college that will be dependent upon the churches for support. I
have in mind a four-year liberal arts college, an institution of higher
learning where any worthy boy or girl, regardless of his religion, or
financial standing can get an education. And I want it to be a college
academically sound, based in Christian faith. Is that too much to ask?”
Dr. Baxter smiled. “I couldn’t think of a more worthy goal.” With that
the men set out to achieve a workable plan to begin the new college. At
the end of a long and tiring evening George expressed that he was
pleased that all his questions had been answered, and that he was now
convinced that a college was both feasible and essential. With this
admittance he then said, “Now we must decide on where to locate it and
get it into operation as quickly as possible.” With this the two
educators looked at one another in consternation. After a moment of
hesitation, Hugh inquired, “When do you have in mind opening the
college?” George replied firmly, “In September!” As the two men walked
back to the car Dr. Baxter remarked to his young companion, “An
extraordinary man. No wonder his is a millionaire.”
George began immediately seeking ways to raise funds for the school. He
sold some Western Auto stock, and borrowed some against his shares in
the company. The following day the three met again to look for some
property on which to build a school. Dr. Baxter agreed to come and be
president of the college for a year or two to get the school
established. Finally, a 34 acre tract of land was found in the southwest
section of Los Angeles between 78th and 79th streets and between
Normandie and Vermont Avenues. The property was purchased for $150,000.
Immediately four building began being constructed on the property
including: a three-storied administration building, used initially for
classrooms; a dining hall, and two residence halls, one for men and the
other for women.
By May of that year Dr. Baxter had returned to California after
fulfilling his duties at Lipscomb. A small qualified faculty from across
the nation was gathered together. Hugh M. Tiner was selected as Dean of
the College, and J. Herman Campbell was selected as Registrar. By July
1st, Miss Marian Wright, the selected librarian was cataloguing
thousands of volumes. The dean of women, Miss Martha P. Middlebrooks,
and the dean of men, J. Eddie Weems, worked with Helen Pepperdine in
selecting the furnishings for the buildings. The women’s residence was
named after Marilyn, the two-year old daughter of George and Helen
Pepperdine. The men’s residence was named Baxter Hall, after the first
president of the college.
Batsell Baxter noted two very different things about this college that
he experienced that was different from any colleges he had worked with
in the past. First, this was the first college he ever helped that did
not require the need for help from many people. This college had one
financial resource, George Pepperdine. Second, this was the first place
he was aware of where the chief financier had no interest in running the
school. In fact George did not even want to have the school named after
him. Yet after much pressure from Baxter, Tiner and others, he finally
agreed to allow it to be named after him.
Very quickly news traveled across the nation, and requests for
admittance began rolling in. Soon it was determined that enough students
would be on hand to get the school started at the September deadline.
Finally the day came, September 21, 1937, when the school was dedicated.
In attendance were many dignitaries. A speech was made by California
Governor Frank Mirriam in which he recognized that it was a great day in
the history of the state. He praised the founder as being a man of
vision and generosity.
Registration for classes took place on September 24th, and with it
classes began. The heads of the departments of the college included: Dr.
Baxter, president and professor of Bible; Hugh M. Tiner, Dean of the
college, and professor of education; Callie Mae Coons, professor of Home
Economics, R.R. Coons, professor of Science; Edward C. Petty, professor
of Business Administration; C.P. Roland,
professor of Mathematics; Wade Ruby, professor of English; and Jay L.
Thompson, professor of Social Science.
George immediately took a great interest in the work of the college. He
made his first speech to the student body in November of that year, and
visited the campus as often as he could. He was still the president of a
large corporation that demanded much of his time. Even with a full
plate, George still managed to engage himself on the campus for things
such as building and expansion projects that were continuously ongoing.
Through the hard work of Tiner and Baxter, the college received
accreditation within seven months, and conferred its first B.A. degree
by June, 1938.
Over the next twenty-five years George made numerous appearances on the
campus. He addressed the student body in chapel, and at graduation
exercises, and other events. However, he never saw himself as a
preacher. He had maintained a faithfulness to Christ all his life, in
his home, his church, and his business. He wanted to give something to
the world that summed up his beliefs and understanding of the
Scriptures. So, before the outbreak of World War II, he wrote a booklet
called, More Than Life. In it he presented four different aspects of
Biblical teaching: One, an appeal to readers to accept Christ as Lord of
their lives; Two, a vivid, coherent statement of Bible teaching on the
plan of salvation; Three, to identify very definitely the New Testament
church in the world today; and Four, a reasonable, workable and
Scriptural basis for unity and co-operation of all believers in Christ
in the midst of a world of confusion. The book went through a number of
re-writes, but in the end it was reprinted several times through the
years, over 3 million total. It was distributed among many churches, and
used for outreach purposes.
The 1940’s proved to be difficult years for the Pepperdines. George had
sold his controlling interest in the Western Auto Supply Company in
1939. Many of the proceeds of the sale of his stock were placed into the
control of the Pepperdine Foundation that he had started eight years
previous. The Pepperdine Foundation was more than a simple storehouse of
retirement funds. Investments were being made by the charity to build
its assets, intended to be used to endow Pepperdine College. This is
where over a period of the next ten years George and Helen saw all they
had accumulated over the years disappear, leaving them in financial
ruin. Many of the investments the foundation participated in were very
speculative in nature. Poor advice from people in trusted positions,
with continuous looses incurred led to the need for dissolving the
foundation in 1951. Millions of dollars were lost as the creditors and
lawsuits continued to come. As Pepperdine College had been protected by
being an entity completely disconnected from George’s control, it did
not suffer the onslaught of the debt collectors. But once the money was
gone, it was truly gone.
During the last eleven years of George Pepperdine’s life, it was a few
shares of stock that Helen controlled, stock that he had given her years
before, which gave the two of them a comfortable living. There was not
much, but enough to keep the two comfortable. Through it all George
maintained a humble spirit. He took the attitude of Job of old, “The
Lord gave, and the Lord hath taken away; blessed be the name of the
Lord.”
In 1959, George in his 73rd year, began having physical difficulties
that began taking toll on his body. He reported in the final pages of
the biography from which most of this sketch comes, the severe decline
in health he was enduring. That year he developed a serious gall-bladder
condition. Additionally he came to find out that the large artery, the
aorta, near his heart, was greatly enlarged and had developed into an
aneurysm. Surgery was considered and rejected due to fear of mortality
during the procedure. This particular artery affected how the blood was
pumped into the legs. In short, it caused more and more irritation in
bending or stretching the legs. Continuous pain in his legs caused him
to need to give up driving, and move to the use of a wheel chair. By his
76th birthday, June 20, 1962, he was bedridden. Then on July 31, 1962
George Pepperdine left his terrestrial home to go and be with the Lord.
The funeral service was conducted in the Pepperdine College Auditorium.
Speakers included President M. Norvel Young,
William Teague and Dean J.P. Sanders. Roy Osborne, from San Leandro,
also participated in the service. Burial took place in Inglewood
Cemetery, in Inglewood, California.
Thus ended the life of a man who started a small empire with $5.00 and a
lot of Spiritual backing. He lived to see his company became a household
name throughout the United States. He left a heritage through the
founding of a college, now University, which bears his name. His last
years saw the demise of his fortune, leaving him to surmise, “Faith is
my fortune!” —Sources: Two volumes: Faith Is My Fortune, and Faith Was His Fortune. Both of these biographies on the life of George Pepperdine were gleaned in the production of this sketch. The quotes and facts came from these two books. |
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Source: Faith Is My Fortune: The Life Story Of George Pepperdine |
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| Directions To The Grave Of George Pepperdine | |
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George Pepperdine is buried in one of California's largest cemeteries, Inglewood Park Cemetery. It is located in Inglewood, a western suburb of Los Angeles. From LAX (Los Angeles International Airport) travel east on Century Blvd. Go under I-405 and continue traveling east. You will enter the city of Inglewood. Turn left on Prairie Road. When you pass the big Race Track/Casino on the right you will begin passing an extremely large cemetery. Go until you come to Florence Road and turn right. Enter the cemetery from Florence. Inglewood
Park Cemetery The best way to find the Pepperdine plot in the cemetery is to enter the cemetery from W. Manchester Blvd. The Section where the Pepperdines are buried are directly ahead. See pictures below to judge location in the section.
GPS Location
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North Entrance To Inglewood Park Cemetery Pepperdine Plots In Foreground. Note The South (W. Manchester Blvd.) Entrance of Cemetery in Background George Pepperdine 1886-1962 |
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